Traditional listing
$30,000
3% listing side on a $1M sale. The industry standard for decades — at a price that hasn’t changed even as the technology has.
THE 1% LISTING · LPT REALTY · DRE #01964081
Full service. One percent. Tens of thousands saved.
List your home with 11 years of veteran experience and a complete marketing engine — for 1% commission to the listing side. Same Anthony, same service, a fraction of the fee.
- 11 years experience
- LPT Realty
- Bilingual · Se Habla Español
Get the 1% breakdown
See your savings.
Tell me about your home. I’ll send your custom 1% listing plan today.
The savings math
On a $1M sale, this is what 1% saves you.
Listing-side commission is the side I control. By taking 1% instead of 2.5–3%, you keep the difference at closing — usually the equivalent of a year of mortgage payments.
Anthony’s 1% plan
$10,000
1% listing side on the same $1M sale. Same marketing engine, same Anthony, same outcomes — at one third the listing fee.
You keep
$20,000
Lands in your closing statement. On a $2M sale, you keep $40,000. The math scales linearly with your sale price.
Example based on a hypothetical $1M sale. Actual savings vary by sale price, buyer’s agent commission offered, and final negotiated terms.
What's included
The complete marketing engine.
The 1% listing is not a stripped-down service. Every line item below is in your listing — included, in writing, at the same fee.
Pro photo + video
Magazine-grade stills, twilight shots when they help, drone aerials when the property calls for it, and a walk-through video that converts on social.
15-mile reach. 10-touch retarget.
Paid Meta and Google ads that put your listing in front of every active buyer within a 15-mile radius of the home — and retarget them up to 10 times across IG, Facebook, YouTube, and Google. Syndicated to Zillow, Yelp, Realtor.com, and the MLS on day one.
Open houses + tours
Weekend open houses, broker tours, and private showings — coordinated and hosted personally so no buyer walks through unrepresented.
Anthony in the room
Every negotiation, every offer review, every counter. No handoff to a junior agent — you hired 11 years of experience, you get 11 years of experience.
Contracts done right
Inspection responses, appraisal gaps, contingency removals, and addendums — handled the way they should be so deals don't fall apart at week six.
Concierge prep
Staging consult, painter referrals, photographer scheduling, sign install, and key handoff. I run the prep so you can keep living your life.
Side by side
Same service. Lower fee.
The traditional listing model wasn’t built around modern marketing — it was built around the cost of running a brokerage office. The 1% plan is just an honest reset.
| Feature | Traditional | Anthony 1% |
|---|---|---|
| Professional photography + video | ||
| MLS + Zillow + Yelp syndication | ||
| 15-mile radius ads + 10x retargeting | ||
| Open houses + private tours | ||
| Personal negotiation through closing | ||
| Bilingual representation (English / Spanish) | ||
| Listing-side commission | 2.5–3% | 1% |
What to expect
From first call to keys handed over.
The 1% listing follows the same proven process as every Anthony Granados sale. Here's the shape of it.
Free valuation
Request a CMA on this page or at /value. Within 24 hours you'll get a written valuation and a no-pressure conversation about whether 1% is right for your sale.
Listing prep
We set the price, schedule photo + video, and prep the home. Most sellers are market-ready within 7–10 days of our first call.
Launch + market
MLS goes live, syndication fires, paid ads spin up, and the listing hits every channel where buyers are actively searching your zip.
Offers + negotiation
I review every offer with you, recommend the play, and negotiate hard. My job is to get you the best terms — not just the highest price.
Close + savings
Standard 30-day escrow, signing, key handoff. Your saved commission lands in your closing statement. Then I follow up at 30 and 90 days because that's how I work.
The commission model was built before Zillow, before professional photography was standard, before paid Meta ads could put your listing in front of every buyer in your zip. The fee should have come down a decade ago.
Common questions
The 1% questions I get most.
If you've made it this far, you have questions. Here are the ones I hear most often — answered honestly.
Get your 1% plan
See exactly what you’d save.
Tell me about your home. Within 24 hours I’ll send your custom 1% listing plan with your projected savings, the marketing rollout, and a CMA pulled from your block.
- Custom CMA on your block
- Written savings projection
- Marketing plan in writing
- Same Anthony, same number — every step
No-obligation savings calculator
Claim your 1% plan.
Three fields. 30 seconds. Same-day reply.